-Disney has had many fantastic feats throughout its timeline. It is difficult to limit their milestones to only three, but these are the three that stuck out the most for me. The creation of Toy Story revolutionized Disney, since it was the very first full-feature computer animated film. It was a ground-breaking release and became the first of many films like it. It also put Pixar on the map as one of the most successful film companies. Another milestone would be the creation of Disneyland! The park's attendance has been growing every year since it was opened in 1955. And the third would be Disney's release of the movie "The Princess and The Frog." I say this because it was the first time Disney ever had a black lady play the princess. This is groundbreaking and targets a demographic that Disney never really targeted.
-I am surprised at how Disney came to be, and how it had to struggle through so many hardships despite its dominant presence in the film industry now. They seemed to be a struggling company, suffering through the adversity from transitioning animation into a form of media that was not just for children. But the environment at the Disney animation studio was so much different than I thought. It seemed very abstract, kind of like the Google offices. It's not like I didn't expect it to be a fun environment, but I did anticipate it being more work orientated rather than being so relaxed.
-Disney's success stems from their core fundamentals, and branches out with all the adaptations they have made. They have been so versatile as a business. There have been so many movies produced about such different stories and circumstances, and they are all very different, yet you can always tell that they are a Disney production. They have also used different mediums and created multiple tourist attractions around the world. Other businesses could learn a lot from Disney, including their ability to merge with other industry.
-I can't see Disney progressing more than they already have. I mean 10 years from now things will be much different, we may be watching all movies in 3D by then, and I would definitely expect Disney to stay in the loop. But I don't know much more that Disney itself can do, considering they're already sitting on top of the world right now. I do say that I am sure Pixar will continue putting out masterpieces, but I don't think Disney's movies will necessarily have the spark they used to have. This opinion of mine is completely based off my impression of the movie 'Frozen.' I mean it was entertaining and all, but I just don't think it lived up to the hype everybody made it out to be. To be honest, I didn't care much for the movie at all. And I know it is kind of lame to assess Disney's future off of one film, but I feel like they are going to approach many of their next films in the same manner as they did creating Frozen.
-Well it would be exhausting to look through all of the properties that Disney owns, but their most valuable property I can think of off the top of my head is ESPN. They are targeting so many different demographics with the medium, easily advertise on major sporting events. And considering that the SuperBowl is ultimately the most desired advertising platform, this is a huge advantage for Disney's advertising opportunities. It also generates massive revenue towards Disney since sports is a growing source of entertainment.
-I think the only challenge that Disney could possibly be facing right now would be coming up with new material. It must be hard to keep churning out new movies after pretty much covering everything you could possibly make a movie from. They have covered a middle-eastern Chinese kid icing in the slums (Aladdin), a Mermaid trying to become a girl, a Mouse that is a detective, and many more. It is hard to keep your movies fresh without recycling the same idea too many times, and I think that is ultimately the only adversity that Disney could go through.
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